About Denver Tent

Old Denver Tent Trucks
Denver Tent has been manufacturing the highest quality tent, custom fabric and outdoor products since 1890.

Our vision is to be the premier tent and outdoor products resource in the industry by offering exceptional quality, trusted advisory and unparalleled customer service at competitive pricing for our customers that will create for them safe shelter and wonderful outdoor events and a lifetime of great memories.

The key ingredient to our success and longevity is ultimately you, our customer. Please do not hesitate to contact us and give us your input and thoughts, so we can continue to improve our products and services for you. You can e-mail, call or visit our showroom and manufacturing facility here in Denver Colorado.

Company History

January 1, 1890

Alfred S. Proctor started Denver Tent & Awning Company on January 1, 1890. Ten Cornell University graduates each invested in the company. Mr. Proctor successfully directed the company for over 40 very prosperous years.

1939 - 1966

The company merged with the Brooks Company but retained the Denver Tent name. In 1945, the Denver Tent & Awning Company was sold to Ralph Avery, a Federal Inspector of War Plant Production. The company was sold to Medalist Industries in 1966 and again to Ernie Hagler, an icon in the tent-fabric industry, in 1969. Ernie owned the business for over 22 years. A few of Ernie’s employees are still with the company and speak fondly of his personable nature and leadership skills. In the early 1990’s, the company shortened its name to Denver Tent Company, reflecting a change in manufacturing focus.
vintage tent

Vision, Mission and Values

Denver Tent and Awning Company 1890


To be the premier manufacturer and value-added reseller of tent, sportsmens and custom fabric products and services to our customers and partners.


We will accomplish our vision by providing best-in-class customer service and superior asset quality/value. We will provide a competitive advantage to our partners and a superior value add to our customers.


Honor God. We desire to honor God and believe in Judeo-Christian values in our actions and deeds yet we do not endorse a specific religion. Nevertheless, God provides the ultimate standard of conduct.

Make a fair profit. We desire mutual profitability for the company and its key constituents. Without mutual profitability, we cease to proactively exist and that would negatively impact our clients, partners, vendors and employees.

Positive Work Environment. We desire a work environment of innovation, creativity and fun while learning and serving. We desire an environment that promotes also fairness, teamwork and “family first” while getting our jobs done.

Respect and Integrity. We desire to treat our key constituencies of customers, employees, stockholders and vendors/partners with the ultimate in respect and integrity.